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Nike Communications, Inc. Selects MyMediainfo
as Its Media Database Provider
WALTHAM, Mass., September 21, 2009 - MyMediainfo, the premier source for media information, announced today that Nike Communications, Inc., the New York City-based PR agency, has chosen MyMediaInfo as its database of choice for researching and targeting the media, along with editorial calendar planning.
According to Allen Cohen, Nike Communications' COO, "Our clients are some of the world's leading luxury brands. Because we excel at media relations, we depend on reliable, accurate and comprehensive media information to service our clients. And we need to control costs - especially in this economy. After extensive investigation and a trial period, we selected MyMediaInfo. The quality of its information and its extremely attractive cost made the decision very easy. As a bonus, we found their customer service is sensational - very hands on, personal and responsive."
"We feel privileged to add Nike Communications to the MyMediainfo family of clients," said Eric Hill, President of RedEgg Solutions, MyMediaInfo's parent company. "It is not lost on us for a single second how fortunate we are to be growing at our pace in this economy, which is a constant reminder of how we need to continue to differentiate ourselves with an outstanding product at a fair price, and then follow it up with first class service after the contracts are signed".
Nike Communications will use MyMediainfo to supplement their efforts to research and target the media. Additionally, the agency will track editorial calendars to assist in public relations planning through 2010.
MyMediainfo is updated thousands of times per day, which helps public relations agencies such as Nike Communications keep up with the constant changes in the media. The MyMediainfo database contains information on hundreds of thousands of journalists in North America, including freelancers, industry analysts, columnist, bloggers and broadcast journalists.
About Nike Communications
Nike Communications, Inc. is a full-service public relations firm specializing in the marketing and promotion of luxury goods and premium lifestyle services. Its raison d'etre is to enhance the image of its clients and build their brands. Its portfolio is comprised of an elite group of companies that are recognized throughout the world and represent a tradition of luxury, prestige and quality.
www.nikecomm.com
About RedEgg Solutions
Founded in 2006, RedEgg Solutions has grown by leaps and bounds in the past few years thanks to its repeat customers. RedEgg's customer base includes 9 of the top 10 PR agencies, 25 of the Fortune 100 companies, hundreds of small-medium agencies and companies and hundreds of solo practitioners. In addition to its subscription based software and database, RedEgg also offers a variety of services to support PR activities. The RedEgg team is comprised of PR industry veterans. The company is located in Waltham, MA, just outside of Boston with additional offices in California, New York, Washington DC, Atlanta, Chicago and India. More information is available at www.mymediainfo.com
MyMediainfo is a media database of hundreds of thousands of journalists in North America. The database is real time updated by the largest research staff in the industry. Utilizing a 21st century business plan and technology, MyMediainfo is able to offer a premier media database at an affordable price to its clients.
Media Inquiries:
Eric Hill
(781) 466-9802
ehill@mymediainfo.com
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